Building an Effective Social Media Strategy – Super Advanced

Chris Morris Trainer

Chris Morris

With a BSc in Psychology, entrepreneurship has always been an interesting concept to Chris. Supporting and leading others comes natural to him from the football pitch to teaching and, inspirationally, to the world of social media. Combining forces with business partner Rachel Hatfield to form Shoo Social Media he manages a client base with core values that mirror his own, coaching and delivering training workshops and 1:1 sessions.

The course

This workshop was developed to provide marketers with a framework with which to plan social media in a holistic, integrated approach. These hands-on, interactive and engaging training sessions will provide exercises designed to inspire, teach and generate new ideas. The take-aways are actionable items that can be incorporated by you into your current future social media campaigns immediately.

Is it for you?

This training course is primarily targeting users of social media who need to gain a greater understanding of implementing social media strategies for external comms.

What to expect

This course will cover:

  • Exploring the social media landscape
  • Delve into social media campaign planning, goal setting and objectives
  • Understand and identify audiences
  • Developing content plan, calendar and ideas
  • How to measure and monitor your campaigns and efforts


The outcome

After this course you will have created a social media strategy / document for your brand with highlighted campaign objectives where success and ROI is measurable. You will be able to plan and reflect upon your social media campaigns that integrate with your brand, sales and CRM goals; confidently using relevant platforms to engage with your target audience with proven techniques and tools to help you along the way.