Jane has been providing PR and marketing consultancy for SMEs in the Yorkshire region since 2000 and was shortlisted in the Forward Ladies national Women in Business Awards 2015. She is an elected Executive Group Member of theYorkshire Dales LEADER Programme representing small businesses, an active member of several business network groups and a coach at Business Inspired Growth pop-up café events.
Make sure your business is capturing interest comprehensively. This interactive session is designed to help you review your existing marketing and take it to the next level. Challenging you to think about your business differently and sparking new ideas, the session will cover everything from branding through to networking.
With no prior knowledge necessary, the course is an essential thorough introduction to marketing for start-ups and SMEs, yet also offers insights for business owners and marketing officers who need to bounce ideas and keep up with best practice.
Part 1 – Where you are now, where do you want to get to, what might affect that?
Market issues, your target audience, considering the competition, setting prices, scope for developing your offering
Part 2 – A journey through your marketing opportunities
Getting the basics in place – branding, corporate literature and website
Making a noise – PR, advertising and social media
Drip feeding – building your database, direct mail, email marketing, telemarketing, SMS messaging, networking, reciprocal marketing, exhibitions, competitions, promotional offers, loyalty schemes
Joining up the dots – a strategic calendar-led campaign
In a mix of tutored learning and brainstorming with other course participants, you will come away from this workshop with a guideline action plan for a fully integrated marketing strategy to help take your business forward.You will learn about what factors you need to consider in targeting your marketing communications, and the top to bottom of putting them into practice.