An Introduction to creating Email newsletters & promotions using Mad Mimi

Wendy Spencer Trainer

Wendy Spencer

Wendy manages the day-to-day running of Airedale Enterprise Services and her main role is to ensure the company’s growth by looking for, and bidding into funding opportunities. Wendy is also an ICT tutor and teaches classes in OCR Clait and European Computer Driving Licence (ECDL).

The course

Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using this delightful package

Is it for you?

This course is for any individual who is new to online marketing or who needs to know how to send online newsletters /online promotions etc. During this session we will also be addressing the changes to GDPR (general data protection regulations) and what you will need to think about when sending our electronic newsletters etc.

What to expect

  • Introduction to Mad MIMI
  • Create a username and password
  • Upload names & email addresses from a database or excel spreadsheet
  • Create a simple template
  • Insert text & pictures & logos
  • Link text/pictures to your website
  • Add your social networking sites to your electronic newsletters
  • Send out the Email
  • Reports and Tracks who opens your email
  • Create a newsletter
  • Create a promotional advert
  • Save your lovely designs and use them again

The outcome

By the end of the session you will have:-

  • Created a Mad Mimi account
  • Uploaded email addresses onto Mad Mimi
  • Created a newsletter with text, pictures & logos
  • Forwarded the email
  • An understanding of how the tracking works and see who has opened your emails
  • Saved your templates to use them again

Laptops will be provided or you can bring your own, you can also bring along with you (on a USB stick) your company logo and login details for any social media sites e.g Twitter/Facebook – however this is not compulsory as examples will be given to you.